Success with Integrity & Authenticity
This comprehensive interactive guide clarifies and organizes the core elements that make your business thrive.
Utilize the Map, and you'll create:
- a business model that fits who you are and who you're becoming
- messaging and marketing that you feel proud to share
- a clear sales process that treats your clients like gold
- systems and support that help you focus on your true zone of genius
- templates, tools, and knowledge to organize and streamline with confidence
- a clearer sense of leadership and legacy in your work
Plus insights into using A.I. effectively in your business growth.
This proprietary process includes:
The Business Soul Map™ Guidebook, 3-Part Video Series, and Resources
I believe in Joy Taylor.
She’s an emphatic “Yes!” for the highest and best for every
person. She is generous, creative, open-hearted, and filled with integrity. Joy lives this message daily, as inspiration is her calling and authentic gift."
- Marci Shimoff
- best-selling author of Happy for No Reason and creator of Your Year of Miracles Program
Grow a business that fits who you really are.
Hi, I'm Joy. I’ve helped hundreds of intuitive entrepreneurs, healers, and creatives bring structure to their business without losing the soul of their work. Together, we clarify the vision, organize the moving parts, and refine the message—so your business not only grows, but feels good to guide and lead.
Over the years in many of my private sessions, we’d use a whiteboard to map out ideas, products, systems, and next steps. And slowly, something powerful emerged. Visuals and a central theme that, at the center of it all, is soul!
I organically developed a structure. A repeatable process that mirrored how most people grow a soul-aligned business. That’s how the Business Soul Map™ was born, right there on the whiteboard. I began refining it, testing it, and designing tools, templates, and teachings around it.
In 2019, I finalized this holistic and circular framework. This Guidebook is the next evolution.
A Holistic Approach to Business for Service-Based Professionals and Creatives
The ‘Map” of the Business Soul Map™ stands for Momentum Aligned with Purpose. It isn’t a rigid formula or a one-size-fits-all system. It’s a flexible framework designed for action.
There is no “right way” to use the map and grow your business. You set the direction. You set the pace. You choose the destination. And you adjust as you go.
The Soul of Business
the energetic essence that guides every decision you make and infuses every action you take. The soul of your business may not be “seen,” but it is felt. As a service-based professional, it lives in you and your work.
Who You Serve & What You Solve
Every meaningful business solves a problem for a specific group of people.
This ring of the map is influenced and guided by the soul alignment you’ve
just completed.
Your Authentic Business Brand
A business brand is like a business personality. It is how your business
expresses itself in the world. It’s the energy, language, imagery, and
presence that people experience when they interact with your work.
Offerings & Your Customer Journey
focus on the ‘what’ you provide: your products, programs, and services. But it's more than a menu of offerings. This is about intentionally designing your client journey.
Visibility & Frequency Marketing
Reframe and get into an aligned marketing mindset. Marketing is not manipulation. It’s not hype. It’s not about forcing people to buy. At its best, marketing is uplifting.
Operations & Business Flows
Behind every inspired vision is a structure that makes it possible to bring that vision to life. Operations is where your business gets its backbone, quietly supporting everything you do.
Leadership & Your Professional Growth
The most important part of the Business Soul Map™ process is learning to attune to yourself: to your personal growth and your professional development.
This guide is a “get to do” invitation, not a “have to do” checklist.
My goal is to help you balance the mental with your intuitive. This Guidebook is meant to give you the tools to create a business you love. You can earmark areas you want to revisit when you and your business are ready. Work at your own pace.
If you’ve been trying to piece it together on your own—or forcing strategy that doesn’t feel good—it’s time for a new rhythm. Yours...
The Business Soul Map™ provides a clear structure with ample space to move, adapt, and improvise. This is a do-it-yourself guide to creating work you love.
What's inside this offer:
- The Business Soul Map™ Guidebook (136 interactive pages)
- Instructional Videos recorded by Joy Taylor
Included resources:
- Relationship Marketing eBook
- Energy Tune-Up Business Alchemy Audio Bundle
- Encouraging Music for Success - Spotify playlist
My intention is that the process of interacting with this Guidebook demystifies business. Business does not need to be complicated. I encourage you to keep your business simple, elegant, and clean.
Client Success Story
This course was the bridge I needed between a practical & actionable business framework and the soul-stirring, truth-telling, safe space that allowed my creativity to flourish. I'm leaving with powerful tools and insights that I will use way into the future. Thank you, Joy, for your skillful facilitation and for bringing together an extraordinary group of people!
– Glo Owens
Joy's soul-mapping helped me...
"I was about to launch a new online, conscious dance certification training program when my business partner and I turned to Joy for some inspired support.
These pearls from Joy were particularly potent:
1) People follow people first, and content and systems second
2) The certification track needs to be crystal clear and powerfully motivating
3) Double the length of time to market and be interviewed far and wide
4) Introduce complimentary Discovery Calls with the facilitator to support the potential participant's decision-making process.”
- Kali Widd,
Bliss Dance Facilitator www.dakinikali.com
